Current:Home > MarketsUnsold Yeezys collect dust as Adidas lags on a plan to repurpose them -WealthSphere Pro
Unsold Yeezys collect dust as Adidas lags on a plan to repurpose them
View
Date:2025-04-11 23:03:56
More than six months after Adidas cut ties with Ye, formerly known as Kanye West, the sportswear giant has been slow to release a plan on how it will repurpose the piles of unsold Yeezy merchandise — fueling frustrations among investors.
"We are working on different options," Adidas CEO Bjorn Gulden said in an investor's call on Friday. "The decisions are getting closer and closer."
Earlier this week, a group of investors filed a class-action lawsuit against Adidas, accusing the company of knowing about Ye's problematic behavior years before ending the collaboration. Adidas denies the allegations.
Adidas terminated its partnership with Ye back in October after the rapper made antisemitic comments. The company stopped its production of Yeezy products as well as payments to Ye and his companies.
In February, Adidas estimated that the decision to not sell the existing merchandise will cut the company's full-year revenue by 1.2 billion euros (about $1.28 billion) and its operating profit by 500 million euros ($533 million) this year.
The loss may be even steeper if the company does not figure out how to repurpose the already-made Yeezy products.
For months, investors have been waiting for Adidas to decide how it will offset the losses.
In an investor's call in March, Gulden said he received hundreds of business proposals, but it was important to tread carefully given the tarnished reputation that the product is associated with.
"I probably got 500 different business proposals from people who would like to buy the inventory. But again, that will not necessarily be the right thing to do, so a very difficult, sensitive situation," he said.
On Friday, Gulden told investors that "there are three, four scenarios that are now building" and the company has been in talks with "interesting parties many times."
He added that a repurpose plan could be approved in the "mid-term in the future."
veryGood! (75848)
Related
- Grammy nominee Teddy Swims on love, growth and embracing change
- Florida set to execute inmate James Phillip Barnes in nurse’s 1988 hammer killing
- Swaths of the US are living through a brutal summer. It’s a climate wake-up call for many
- Lionel Messi scores 2 goals, overcomes yellow card and jaw injury as Inter Miami wins
- Whoopi Goldberg is delightfully vile as Miss Hannigan in ‘Annie’ stage return
- Wisconsin Supreme Court chief justice accuses liberals of ‘raw exercise of overreaching power’
- Family of a Black man killed during a Minnesota traffic stop asks the governor to fire troopers
- 3rd Trump ally charged with vote machine tampering as Michigan election case grows
- Questlove charts 50 years of SNL musical hits (and misses)
- Trump's latest indictment splits his rivals for the 2024 GOP nomination
Ranking
- Nearly 400 USAID contract employees laid off in wake of Trump's 'stop work' order
- Yankees' Domingo Germán entering treatment for alcohol abuse, placed on restricted list
- Isla Fisher and Sacha Baron Cohen Pack on the PDA During Greece Vacation
- American fugitive who faked his death can be extradited to face rape charges, judge rules
- From family road trips to travel woes: Americans are navigating skyrocketing holiday costs
- Big Brother Fans Will Feel Like the HOH With These Shopping Guide Picks
- Gigi Hadid shares rare pictures of daughter Khai on summer outings: 'Best of summer'
- Body found in Rio Grand buoy barrier, Mexico says
Recommendation
In ‘Nickel Boys,’ striving for a new way to see
US Rep. Dan Bishop announces a run for North Carolina attorney general
Consultant recommends $44.4M plan to raze, rehabilitate former state prison site in Pittsburgh
Donna Mills on the best moment of my entire life
Louvre will undergo expansion and restoration project, Macron says
Ryan Gosling Scores First-Ever Hot 100 Song With Barbie's I'm Just Ken
12 dogs die after air conditioning fails on the way to adoption event
Veterans sue U.S. Defense and Veterans Affairs departments to get access to infertility treatments